Kristin Ess Hair The One Purple Shampoo - Toning for Blonde Hair

The One Purple Shampoo features an ultra-violet pigment that offers intense toning for blondes and brunettes, removing unwanted brass and yellow or warm tones in natural and color-treated hair. This sulfate-free shampoo is designed to provide a clean, well-conditioned canvas, leaving hair feeling moisturized, full, and looking shiny from root to tip.

Kristin Ess, the creator of The One Purple Shampoo, shared her motivation behind the product: "I wanted to create a purple shampoo that is great for toning blondes and brunettes and is also sulfate-free. I've always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass." The shampoo can be used on natural or color-treated hair, either with or without The One Purple Conditioner.

When using the shampoo, the application method is important. Depending on the thickness of your hair, apply a quarter size or more of the product into your palm. Apply it to wet hair and massage it into your scalp to create a rich lather. For the best results, make sure to apply more product where you see more brass. Allow the shampoo to sit a little bit longer toward the root, where the hair tends to be less porous and more warm, then let it run through the ends as you shampoo. Rinse well and follow with a conditioner or a hydrating mask.

In addition to being sulfate-free, The One Purple Shampoo is also cruelty-free and keratin-safe, free of parabens and phthalates. The ultra-violet pigment in the shampoo helps to provide intense toning, brass-reducing, and shine-restoring benefits.

The clean, well-conditioned canvas achieved through the use of The One Purple Shampoo is essential for achieving the desired hair results. The sulfate-free formulation ensures that the hair is cleansed and deeply conditioned, leaving it feeling moisturized, full, and shiny from root to tip.

In summary, The One Purple Shampoo offers a unique combination of features, including an ultra-violet pigment for intense toning, brass-reducing capabilities, and a sulfate-free, cruelty-free, and keratin-safe formulation. With proper application and usage, this shampoo can help blondes and brunettes achieve the desired tones and a healthy, shiny appearance.

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