Kristin Ess The One Purple Shampoo for Blonde Hair

Designed to "zip-up" split ends while targeting weak areas of the hair, our proprietary strengthening complex, Zip-Up Technology™, smooths the appearance of damaged cuticles and helps to protect hair from environmental stressors and color fade. "I wanted to create a purple shampoo that is great for toning blondes + brunettes and is also sulfate-free...I've always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color-treated hair," says Kristin Ess.

A clean, well-conditioned canvas is essential. These universal, sulfate-free products cleanse and deeply condition to leave hair feeling moisturized, full, and looking shiny from root to tip. Featuring ultra-violet pigment, brass-reducing, intense toning, and shine-restoring properties, the formula is sulfate-free.

Depending on the thickness of your hair, apply a quarter size or more of the shampoo into your palm. Apply to wet hair, massage into your scalp to create a rich lather. When using the purple shampoo, ensure you apply more product where you see more brass. Let it sit a little bit longer toward the root, where hair tends to be less porous and more warm, then let it run through the ends as you shampoo. Rinse well and follow with conditioner or a hydrating mask.

Cruelty-free and keratin-safe, the formula is free of sulfates, parabens, and phthalates.

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